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Brand Etiquette
"Posh up your Brand"
Branding is a major part in developing your business. It's how your customers see you and affects how they respond. Having a distinguished Brand Image will set you apart from competitors creating your own lane fostering longevity for your brand.
A company's brand development process goes beyond a logo, a tagline, or your brand colors. Identify target audience and value proposition to help your business create a strong, cohesive brand strategy.
To develop a brand that resonates with your audience, it's important to create a cohesive development process. This involves shaping the feelings and expectations that customers associate with your company, reflecting your mission, and showcasing what sets you apart. A branding agency can help you strengthen your professional brand and create a lasting impression on your audience.
Branding Elements
Brand Name
A brand name is the words you use to identify your company and what you offer to the public, distinguishing you from your competitors.
Logo
Your business’s color scheme is critical because it plays into all the additional visual branding elements you create. For example, you’d incorporate your brand color scheme into your logo, marketing materials, graphics, and images, etc.
Color Scheme
Your business’s color scheme is critical because it plays into all the additional visual branding elements you create. For example, you’d incorporate your brand color scheme into your logo, marketing materials, graphics, and images, etc.
Graphics and Images
When you share images, the style you use to edit them should be consistent and cohesive on all platforms and materials. For example, use the same filters over your images, crop your photos in the same way to be consistent.
Typography
Refers to the fonts you use in all business materials you create. Consistency is key, so your branding is cohesive and so that if people see fonts related to your brand or business, they can recognize that it’s from your company.
Tone and Voice
How your business comes across when you communicate with customers in marketing materials. For example, are you humorous and funny? Or are you more academic and professional? Your tone and voice is a significant brand element as it helps you convey a brand personality.
Slogan, Jingle, or Catchphrase
This is unique brand element that can be used in marketing materials, included in commercials/promo videos.
Many slogans and jingles get stuck in consumers’ heads, helping you remain top of mind for consumers.
